THE PROJECT:
Limited friends & family package design for the Nike PlayStation x Travis Scott Dunk low in collaboration with Recess Studios. Packaging/footwear photography inspired by the original PlayStation 1 design and unboxing experience. Kit includes limited "TS5" packaging, interior sample shoebox and a PS1 inspired game case holding a code for PlayStation Store currency (game case was not produced). 24 kits were produced and distributed to Travis Scott's friends and family.
MY ROLE:
-Design lead
-Packaging concept development
-Package design
-Final renders
-Animation for Recess social
THE PROJECT:
Nike’s customization programming “Nike by You” was revamped in 2020 in an effort to elevate its presence in retail. Nike by You offers consumers the ability to select graphics, laces, dubraes, aglets, patches and pins to customize their apparel and footwear.
In the context of this refresh, my role was to direct the design execution of the NBY refresh at Nike Soho and House of Innovation in NYC. This included designing the House of Innovation graphic pack, curating all customization artwork/offerings, and leading creative direction for NYC graphics designed by Burn & Broad. At launch I was tasked with designing “example” display product as well as the countertop cases displaying the customization offerings.
MY ROLE:
-House of Innovation graphic pack design
-Display product design
-Offering display design at House of Innovation
-Creative direction for Parks and Rec customization graphics (by Burn & Broad)
-Curating Nike DNA / Legacy graphics
THE PROJECT:
Limited seeding kit for select Concepts retail locations to showcase the Nike SB TurDunken. Kit was built to support the "Friendsgiving Dinner" events occurring at the receiving locations. Interior components included the TurDunken footwear with limited edition shoebox, napkin set, table runner, serving tray, ladle, recipe book and gravy. Once arranged on a table these items provided a setting for the Friendsgiving dinner, and would be used afterward as retail displays for the footwear. Additionally, the kit included a die cut "food drive" vinyl to place on the exterior packaging in order to convert it to a donation box.
MY ROLE:
-Design lead
-Packaging concept development
-Package design
-Final renders
-Collateral packaging/item design
THE PROJECT:
Retail brand identity for Glosslab nail salon in collaboration with Recess Studios. This was a partnership lasting almost a year focused on developing and executing a head to toe refresh of Glosslab's retail presence in NYC. The result was an elegant and scalable design language that easily adapts to a range of floor plans and square footage. Along with designing 5 retail locations, we delivered an extensive 100+ page retail playbook containing detailed brand guidelines for future Glosslab locations.
Given the variable nature of smaller NYC retail spaces, our strategy for store builds was designing a flexible journey and custom fixture package that created both a unique customer experience as well as an efficient space for Glosslab employees. Numerous fixtures including the manicure tables, pedicure stations, and reception desk were all custom designed for Glosslab.
MY ROLE:
-Lead Designer
-Conceptual development
-Journey/Experience design
-Fixture design
-Retail brand book
-Promotional Animation for Recess
THE PROJECT:
Animation pack for the UNDFTD x NIKE "Dunk vs AF1" pack in collaboration with Recess Studios. The pack consisted of three product drops, each containing a a special edition AF1 and Nike dunk. For each of the drops, I created a set of animations to be used for promotion of UNDFTD's social handles.
MY ROLE:
-Design lead
-3 sets of footwear animations
THE PROJECT:
The House of Innovation flagship store opening in New York City was a very special experience for everyone on the retail experience design team at Nike. My primary roles for the opening were leading design for the Expert Studio and designing the House of Innovation apparel collection.
The Nike Expert Studio, located on the 5th floor, is dedicated to bespoke product creation. As such, the aesthetic is focused on the idea of a maker’s workshop while maintaining the integrity of the House of Innovation retail brand. Boiled down, the approach was to keep the build clean and the details messy. We placed work tables decorated with nulled design tools, fabrics and graphics on the floor landing, and added an enormous transparent box in the center where makers and consumers could be on display while creating one of a kind wearables.
For the store’s grand opening, I had the opportunity to design the house of Innovation capsule collection and a set of branded tchotchke items, all of which localized to NYC.
MY ROLE:
-House of Innovation capsule collection design
-Lead design for Nike Expert Studio
-Footwear customization artwork
THE PROJECT:
16-spread takeaway zine and staff tee contract for the Nike ZoomX Invincible experience at Nike House of Innovation NYC. Tapping into the "performance lab" language of the retail build, the zine design is intended to be a runner's research guide while still functioning as a product lookbook.
Conceptually the staff dress follows the same thinking as the zine. Graphics are intended to resemble scanned bits from testing research documents.
MY ROLE:
-Zine design
-Staff tee shirt
THE PROJECT:
In 2019, Air Max Day at Nike Soho was in celebration of the Air Max 720 release and my role in the activation was all about graphic design. I was responsible for designing window neons, staff dress, graphic detailing and an apparel capsule to accompany footwear launch.
Like many of the Nike Soho activations, we placed large campaign-specific neons in the windows as attract level messaging, which I am traditionally tasked with designing. For this project, the goal was to hit consumers over the head with the campaign messaging while being relevant to the retail concept of a secret laboratory.
For this occurrence of Air Max Day, creating a Nike branded lab coat and apron for laboratory staff dress seemed like an obvious win. The apparel capsule was given to me with a fair amount of freedom. Though we had a great visual center to work with, I had a fair amount of creative license in designing the apparel capsule. In spirit of the store’s “top secret innovation lab” concept, my approach to the apparel graphics was to play up the aesthetic of redacted research documents and leverage gritty sport research lab photography.
MY ROLE:
-Window Neons
-Staff Dress
-Apparel Collection
-Graphic Detailing
THE PROJECT:
Sport Pack is a Nike Sportswear collection that embodies the energy, emotion and fun of sport. The bold colors, product silhouettes, new logo and overarching global campaign made this one of my favorite activations in retail. For our launch in Nike Soho in NYC, my designs showed up in the form of an ice cream truck and two apparel collections.
The aesthetic approach in retail was purely to make it fun, bright and optimistic to compliment the irreverence of the collection. In spirt of this approach as well as localizing the moment to NYC, we decided to place a full size ice cream truck in the center of the space. I was able to design the truck from top to bottom, drawing from the lighthearted nature of the space to create a one of a kind, colorful nike branded photo moment and tee shirt POC.
The apparel I designed was broken into two collections. One of those collections simply were illustrations of iconic NYC imagery locked up in the sport pack logo, which were sold out of the ice cream truck I designed. With the second collection I was given much more freedom under the guidelines that they be relevant to NYC and be in some way tied to the retail aesthetic. My approach to this, in the spirit of fun and optimism, was to carry the same illustrative language I used for the truck and localized tees into this collection as well. The final limited capsule included a limited assortment of hoodies, long sleeves, tees and crewnecks.
MY ROLE:
-Designing Sport Pack capsule collection
-Designing NY sport pack logo tees for “news stand”
-Designing Ice cream truck
THE PROJECT:
Since the launch of the Pegasus Turbo was huge for the zoom foam family of products, we were able to go big at the flagship stores, keeping the spend high and the ideas big. My role was in helping determine the look of our robot runner statues, designing the apparel capsule collection and designing a completely custom footwear takeaway bag.
Our in retail objective was to position the Pegasus as an extension of the human body, a running shoe that fuses with the athlete that wears. With this in mind, we led the store with an elevated mannequin presentation in which we developed 3 custom robot runners. The lead runner “Turbina”, was an elaborate 3d printed statue designed to look as though she was build for speed and was physically intwined with her Peg Turbos. My role in the development of turbina was through concept sketching and graphic details. Though she needed to be a robot, I wanted to make her as light, aerodynamic and seemingly fast as possible. The end result was a beautifully intricate and speedy looking robot sculpture that really stole the show. Credit goes to Steven Berkas, the designer who saw this component all the way through.
My largest contribution was designing the apparel collections. Not only did the look and feel of the global campaign allow for a lot of creativity and freedom, but we were also given license to print on non-traditional nike silhouettes. The limited apparel offerings at Soho were comprised of two collections, one focused on lifestyle and the other on performance. I was able to design the lifestyle collection myself, which was intended to have a visual connection to the global campaign and be specific to NYC. For the performance collection, however, we came up with a fictitious run club as a nod to the elite clubs that embody New York City’s running community. I worked closely with Double Day and Cartwright to design a brand package for the group, and as usual they delivered a killer inventory of graphics. I was then able to apply their designs to Nike performance apparel and created a killer secondary assortment.
MY ROLE:
-Designing sportswear apparel collection
-Managing direction of run club apparel collection (DDC)
-Package design for takeaway bag
-Sketch concepts and design aid for robot runners
THE PROJECT:
Retail activation at Nike Soho for the Challenge Court Collection, with a small zone to glorify the Rafa Collection.
The Challenge Court product is inspired by the 1990's "Golden Age" of tennis and the approach to retail build followed that same thread. Propping elements, abstracted court lines, color blocking and neon helped tell this retro story while remaining aesthetically agnostic to both collections being featured.
MY ROLE:
-Design lead
THE PROJECT:
Personal endeavor that’s been in the works for about 2 years. This is the development of an apparel company that I created whose launch will occur in the Spring. Print is dedicated to promoting the power of personal identity and the importance of ambition. Along with apparel, Print will offer an art and culture blog where users are able upload their own ventures in hopes to be recognized.
Originally a fingerprint meant to symbolize each person’s unique purpose in the world, the logo has evolved into a script logotype that embodies our aesthetic and traditional values while referencing the organic patterns of a fingerprint. Although our budget doesn’t yet allow for an extremely versatile set of products, designs are ready to go for the day money rolls in.
MY ROLE:
-Founder/CEO
-Design of brand identity
-Website design
-Design of all graphics/posters/apparel
THE PROJECT:
Stitch & Loom is an artisan rug company whose launch began late April 2016. Though headquartered in Portland, Stitch & Loom’s textiles are hand-woven in Oaxaca, Mexico using all natural materials, dyes and ancient weaving methods. My continuing role in the company’s development has been through delivering various marketing materials, web graphics, and brand consultations. I’ve so far been responsible for a retailer look book, flyer, web banner and an editable rug template. I have also aided in creative consulting on matters like typography and product colors / patterns.
MY ROLE:
-Design of digital/physical lookbook
-Design/preparation of rug template
THE PROJECT:
Product display and retail fixtures for the Nike Lunar Air Force 1 launch campaign in tandem with Studio Mega. Our ask was to develop both a 2D and 3D wall display that would ultimately showcase three different products over time. My task was to lay out permanent wall content that would extend through all three product releases, while reserving space to leverage the identifying hero imagery (developed by Supermorebetter) for each of the rotating products. Along with the wall displays, I was responsible for designing window signage, light boxes and pedestals for the first product drop, the LF-1 Duckboot.
MY ROLE:
-Design of in-store footwear wall
-Design of window display
-Design of footwear pedestal
THE PROJECT:
Development of the visual identity, packaging and collateral items for the KD9 launch event in collaboration with Studio Mega. The launch was essentially Kevin Durant riding around New York City with Postmates couriers delivering limited edition KD9 Zero packages to Nike Plus customers.
Our involvement was through developing the look and feel of the event itself from Kevin’s bike to the dressing of the courier system of dress. Slight graphic direction for identity was provided by Nike, however the bulk of the event branding was generated by Studio mega and myself.
MY ROLE:
-Aid in developing visual language
-Premium shoebox design
-Bike/helmet/hat/backpack design
THE PROJECT:
This is the development of a theoretical rebrand for Diamond Match Company. This took place over 10 weeks for a class at OSU, where my peers and i chose and branded companies we felt were in need of a better identity. The final set of collateral included a brand book containing the project brief as well as in-depth brand guidelines. Total collateral included a pictorial logo, logotype, business card, letterhead, envelope, website mockup, package mock-ups and a brand book specifying all brand elements and guidelines.
The visual identity that was developed is intended to reflect the product’s durability and reliability as well as to visually embody the company’s experience of over 120 years in the match manufacturing industry.
MY ROLE:
-Full (faux) redesign of Diamond Match Company’s brand identity
-Package design
-Design of full brand guidelines book
THE PROJECT:
Responsible for developing a visual identity for the College of Forestry at Oregon State University. The design is intended not to over emphasize the “hard hat” aspects of forestry, but rather their relevance in science and engineering disciplines. The look and feel that was created is now in use on various print items.
Through overlaying charts and graphs onto various wood and forestry-related photography, I was able emphasize the application of science in the college while still referencing their rugged research methods.
MY ROLE:
-Design identity for the OSU College of Forestry
-Design various printed collateral and digital assets
