THE PROJECT:
Retail activation at Nike Soho for the Challenge Court Collection, with a small zone to glorify the Rafa Collection.
The Challenge Court product is inspired by the 1990's "Golden Age" of tennis and the approach to retail build followed that same thread. Propping elements, abstracted court lines, color blocking and neon helped tell this retro story while remaining aesthetically agnostic to both collections being featured.
MY ROLE:
-Design lead