THE PROJECT:
This is the development of a theoretical rebrand for Diamond Match Company. This took place over 10 weeks for a class at OSU, where my peers and i chose and branded companies we felt were in need of a better identity. The final set of collateral included a brand book containing the project brief as well as in-depth brand guidelines. Total collateral included a pictorial logo, logotype, business card, letterhead, envelope, website mockup, package mock-ups and a brand book specifying all brand elements and guidelines.
The visual identity that was developed is intended to reflect the product’s durability and reliability as well as to visually embody the company’s experience of over 120 years in the match manufacturing industry.
MY ROLE:
-Full (faux) redesign of Diamond Match Company’s brand identity
-Package design
-Design of full brand guidelines book