THE PROJECT:
Retail brand identity for Glosslab nail salon in collaboration with Recess Studios. This was a partnership lasting almost a year focused on developing and executing a head to toe refresh of Glosslab's retail presence in NYC. The result was an elegant and scalable design language that easily adapts to a range of floor plans and square footage. Along with designing 5 retail locations, we delivered an extensive 100+ page retail playbook containing detailed brand guidelines for future Glosslab locations.
Given the variable nature of smaller NYC retail spaces, our strategy for store builds was designing a flexible journey and custom fixture package that created both a unique customer experience as well as an efficient space for Glosslab employees. Numerous fixtures including the manicure tables, pedicure stations, and reception desk were all custom designed for Glosslab.
MY ROLE:
-Lead Designer
-Conceptual development
-Journey/Experience design
-Fixture design
-Retail brand book
-Promotional Animation for Recess