THE PROJECT:
The House of Innovation flagship store opening in New York City was a very special experience for everyone on the retail experience design team at Nike. My primary roles for the opening were leading design for the Expert Studio and designing the House of Innovation apparel collection.
The Nike Expert Studio, located on the 5th floor, is dedicated to bespoke product creation. As such, the aesthetic is focused on the idea of a maker’s workshop while maintaining the integrity of the House of Innovation retail brand. Boiled down, the approach was to keep the build clean and the details messy. We placed work tables decorated with nulled design tools, fabrics and graphics on the floor landing, and added an enormous transparent box in the center where makers and consumers could be on display while creating one of a kind wearables.
For the store’s grand opening, I had the opportunity to design the house of Innovation capsule collection and a set of branded tchotchke items, all of which localized to NYC.
MY ROLE:
-House of Innovation capsule collection design
-Lead design for Nike Expert Studio
-Footwear customization artwork