THE PROJECT:
Development of the visual identity, packaging and collateral items for the KD9 launch event in collaboration with Studio Mega. The launch was essentially Kevin Durant riding around New York City with Postmates couriers delivering limited edition KD9 Zero packages to Nike Plus customers.
Our involvement was through developing the look and feel of the event itself from Kevin’s bike to the dressing of the courier system of dress. Slight graphic direction for identity was provided by Nike, however the bulk of the event branding was generated by Studio mega and myself.
MY ROLE:
-Aid in developing visual language
-Premium shoebox design
-Bike/helmet/hat/backpack design