THE PROJECT:
Nike’s customization programming “Nike by You” was revamped in 2020 in an effort to elevate its presence in retail. Nike by You offers consumers the ability to select graphics, laces, dubraes, aglets, patches and pins to customize their apparel and footwear.
In the context of this refresh, my role was to direct the design execution of the NBY refresh at Nike Soho and House of Innovation in NYC. This included designing the House of Innovation graphic pack, curating all customization artwork/offerings, and leading creative direction for NYC graphics designed by Burn & Broad. At launch I was tasked with designing “example” display product as well as the countertop cases displaying the customization offerings.
MY ROLE:
-House of Innovation graphic pack design
-Display product design
-Offering display design at House of Innovation
-Creative direction for Parks and Rec customization graphics (by Burn & Broad)
-Curating Nike DNA / Legacy graphics