Pegasus Turbo

THE PROJECT:

Since the launch of the Pegasus Turbo was huge for the zoom foam family of products, we were able to go big at the flagship stores, keeping the spend high and the ideas big. My role was in helping determine the look of our robot runner statues, designing the apparel capsule collection and designing a completely custom footwear takeaway bag.

Our in retail objective was to position the Pegasus as an extension of the human body, a running shoe that fuses with the athlete that wears. With this in mind, we led the store with an elevated mannequin presentation in which we developed 3 custom robot runners. The lead runner “Turbina”, was an elaborate 3d printed statue designed to look as though she was build for speed and was physically intwined with her Peg Turbos. My role in the development of turbina was through concept sketching and graphic details. Though she needed to be a robot, I wanted to make her as light, aerodynamic and seemingly fast as possible. The end result was a beautifully intricate and speedy looking robot sculpture that really stole the show. Credit goes to Steven Berkas, the designer who saw this component all the way through.

My largest contribution was designing the apparel collections. Not only did the look and feel of the global campaign allow for a lot of creativity and freedom, but we were also given license to print on non-traditional nike silhouettes. The limited apparel offerings at Soho were comprised of two collections, one focused on lifestyle and the other on performance. I was able to design the lifestyle collection myself, which was intended to have a visual connection to the global campaign and be specific to NYC. For the performance collection, however, we came up with a fictitious run club as a nod to the elite clubs that embody New York City’s running community. I worked closely with Double Day and Cartwright to design a brand package for the group, and as usual they delivered a killer inventory of graphics. I was then able to apply their designs to Nike performance apparel and created a killer secondary assortment.

MY ROLE:

-Designing sportswear apparel collection
-Managing direction of run club apparel collection (DDC)
-Package design for takeaway bag
-Sketch concepts and design aid for robot runners