THE PROJECT:
Personal endeavor that’s been in the works for about 2 years. This is the development of an apparel company that I created whose launch will occur in the Spring. Print is dedicated to promoting the power of personal identity and the importance of ambition. Along with apparel, Print will offer an art and culture blog where users are able upload their own ventures in hopes to be recognized.
Originally a fingerprint meant to symbolize each person’s unique purpose in the world, the logo has evolved into a script logotype that embodies our aesthetic and traditional values while referencing the organic patterns of a fingerprint. Although our budget doesn’t yet allow for an extremely versatile set of products, designs are ready to go for the day money rolls in.
MY ROLE:
-Founder/CEO
-Design of brand identity
-Website design
-Design of all graphics/posters/apparel