THE PROJECT:
Sport Pack is a Nike Sportswear collection that embodies the energy, emotion and fun of sport. The bold colors, product silhouettes, new logo and overarching global campaign made this one of my favorite activations in retail. For our launch in Nike Soho in NYC, my designs showed up in the form of an ice cream truck and two apparel collections.
The aesthetic approach in retail was purely to make it fun, bright and optimistic to compliment the irreverence of the collection. In spirt of this approach as well as localizing the moment to NYC, we decided to place a full size ice cream truck in the center of the space. I was able to design the truck from top to bottom, drawing from the lighthearted nature of the space to create a one of a kind, colorful nike branded photo moment and tee shirt POC.
The apparel I designed was broken into two collections. One of those collections simply were illustrations of iconic NYC imagery locked up in the sport pack logo, which were sold out of the ice cream truck I designed. With the second collection I was given much more freedom under the guidelines that they be relevant to NYC and be in some way tied to the retail aesthetic. My approach to this, in the spirit of fun and optimism, was to carry the same illustrative language I used for the truck and localized tees into this collection as well. The final limited capsule included a limited assortment of hoodies, long sleeves, tees and crewnecks.
MY ROLE:
-Designing Sport Pack capsule collection
-Designing NY sport pack logo tees for “news stand”
-Designing Ice cream truck