THE PROJECT:
Stitch & Loom is an artisan rug company whose launch began late April 2016. Though headquartered in Portland, Stitch & Loom’s textiles are hand-woven in Oaxaca, Mexico using all natural materials, dyes and ancient weaving methods. My continuing role in the company’s development has been through delivering various marketing materials, web graphics, and brand consultations. I’ve so far been responsible for a retailer look book, flyer, web banner and an editable rug template. I have also aided in creative consulting on matters like typography and product colors / patterns.
MY ROLE:
-Design of digital/physical lookbook
-Design/preparation of rug template