THE PROJECT:
Limited seeding kit for select Concepts retail locations to showcase the Nike SB TurDunken. Kit was built to support the "Friendsgiving Dinner" events occurring at the receiving locations. Interior components included the TurDunken footwear with limited edition shoebox, napkin set, table runner, serving tray, ladle, recipe book and gravy. Once arranged on a table these items provided a setting for the Friendsgiving dinner, and would be used afterward as retail displays for the footwear. Additionally, the kit included a die cut "food drive" vinyl to place on the exterior packaging in order to convert it to a donation box.
MY ROLE:
-Design lead
-Packaging concept development
-Package design
-Final renders
-Collateral packaging/item design