THE PROJECT:
16-spread takeaway zine and staff tee contract for the Nike ZoomX Invincible experience at Nike House of Innovation NYC. Tapping into the "performance lab" language of the retail build, the zine design is intended to be a runner's research guide while still functioning as a product lookbook.
Conceptually the staff dress follows the same thinking as the zine. Graphics are intended to resemble scanned bits from testing research documents.
MY ROLE:
-Zine design
-Staff tee shirt